Next to your property being listed for sale or rent in the multiple listing service (MLS), a FSBO yard sign is one of the most effective advertising tactics to drive exposure for your property and get it sold or rented fast.
Potential buyers and renters often hone their search on specific neighborhoods via real estate websites like Realtor.com, Zillow, and Trulia and then either walk or drive those neighborhoods to see what homes are for sale or rent.
Just because you’re listing your home in the MLS for sale by owner via an entry only MLS listing doesn’t mean you can’t have a for sale or for rent sign in your front yard to capture those potential clients.
The fact of the matter is that a professionally designed real estate yard sign advertising your property for sale or rent will give you the ability to compete with the professionally licensed agents who are selling homes in your neighborhood – ever more reason to have a professionally designed yard sign, just like you want to have professionally designed real estate flyers for open houses and private showings.
As a FSBO utilizing the MLS, there are certain rules and regulations pertaining to yard signs that must be followed.
Massachusetts FSBO Real Estate Yard Sign Rules & Regulations
If you choose to list your property for sale or rent in the MLS, the MLS mandates all listings in its system follow their rules and regulations. Not conforming to MLS rules and regulations exposes the listing broker to fines, which in the case of an entry only MLS listing for a FSBO would be passed onto the FSBO, and possible cancelation of the listing from the MLS.
It’s important to note these are the MLS’ rules and regulations, not those of any listing broker, and, enforcement of its rules and regulations is unilaterally pursued by the MLS without listing broker involvement, influence, or control.
The MLS provides such massive distribution capabilities to a FSBO that it would be foolish to forego utilizing it, and, the practical requirements of Article IV – Prohibitions, Section 4.0 “FOR SALE” SIGNS are very simple to satisfy.
There are two (2) practical requirements for yard signs:
- The sign cannot have the phrase “For Sale by Owner”. The sign can indeed say “For Sale”, but the use of “by Owner” is not allowed.
- The sign must have the name of the listing brokerage (in the case of Entry Only New England, that’s “Stuart St James”) on it and there are no requirements for how large or small the text is nor is a logo required.
As you can see, it’s super simple to abide by the rules and regulations of the MLS as it relates to yard signs on your FSBO property listing.
For a professionally designed sign that satisfies all the rules and regulations of the MLS, Entry Only New England exclusively partners with Oakley Signs and has arranged for a 10% discount to be automatically applied to your custom sign order. While creating your custom sign and adding your contact information to it, simply add a text box and enter “Stuart St James” to satisfy practical requirement #2 noted above, or, feel free to utilize the professionally designed Stuart St James logo image files here. Anyone is welcome to the 10% discount by visiting Oakley Signs, it’s not a requirement to have listed your home through Entry Only New England.
Massachusetts FSBO Real Estate Yard Signs
Studies show that up to 20% of property inquiries are traced back to real estate yard signs. A professionally designed sign that is both durable and legible is important to the overall marketing of your home – there’s a reason why listing brokers that charge a full commission list homes for sale in the MLS and put a yard sign in front of a house when they take a listing.
As a FSBO, you should have a yard sign too!
Buy Custom For Sale by Owner Real Estate Signs
With the information shared here, you can be confident in purchasing a professionally designed custom real estate yard sign that meets and satisfies all the rules and regulations of the MLS related to yard signs specifically for FSBOs while at the same time providing the maximum exposure to drive inquiries from interested buyers and renters directly to you.
Entry Only New England exclusively partners with Oakley Signs.