Pricing a property for sale is perhaps one of the most important tasks in the home selling process. Realtors have a tried and true approach to pricing a home to sell.
When a licensed real estate broker or agent determines the asking price for one of their new listings, their first step is to analyze data for all the recently sold properties in the neighborhood.
While gaining access to all the details for recently sold properties is relatively easy for a Realtor, it’s extremely difficult for a for sale by owner (FSBO) to access the same tools and information a licensed Realtor does quickly and easily, let alone all in one place.
Determine FSBO Asking Price
But now, there’s a way for the common FSBO to obtain the same comprehensive and detailed information Realtors use to accurately price a home to sell.
All information in our How to Price FSBO Guide is customized to your neighborhood, straight from the Massachusetts multiple listing service (MLS) system called MLS Property Information Network, the largest MLS system in New England and directly accessible only by licensed real estate brokers and salespersons.
Get laser focused data on your neighborhood, and don’t rely on state-wide statistics you hear about in the news that can differ significantly from your specific neighborhood.
Here’s what you get in our How to Price FSBO Guide:
- All (a) single family (b) condominium (c) land and (d) multi family properties sold in your Massachusetts zip code in the past 6 months, as well as those listings that were canceled, temporarily withdrawn, or expired
- Comprehensive property detail, including address and MLS number, along with room counts, square footage, and parking spaces for each listing
- Original price, listing price, and sold price along with price per square foot for each listing
- Days on market for each listing
- Buyer’s Agent commission offered for each listing
Realtor Tools – How To Price Your Home
While some of this information is public record, available through your county’s registry of deeds, it’s nearly impossible for the average FSBO to comprehensively pull it all together.
Realtors know this, and frankly, access to relevant pricing information is one of the value adds Realtors can provide when pricing a home to sell.
As a FSBO, you need pricing information to accurately price your home for sale.
By no means do you want to overprice your home and have it sit on the market for ages and ultimately sell for much less than it’s worth because the listing grows stale, and similarly, you absolutely don’t want to run the risk of pricing your home too low and unknowingly leave money on the table that could be yours.
For Sale By Owner Pricing Guide
Realtors wouldn’t be caught dead without this information.
This is your opportunity to arm yourself with the tools and information needed to level the playing field with Realtors who list and sell homes for a living and optimize the list price of your home as a FSBO.