Massachusetts Landlords: How the New Rental Fee Law Can Save You Thousands
Entry Only MLS Listings: Now the Best Approach for Most MA Landlords
The game has changed. As of August 1, 2025, Massachusetts landlords finally have the upper hand when it comes to rental broker fees – but only if you know how to play it right.
What Just Changed (Why It Matters to Your Bottom Line)
The new Massachusetts rental broker fee legislation has flipped the script on who pays what. Here’s the simple truth: whoever hires the broker pays the fee.
- You hire the agent → you pay
- Tenant hires the agent → tenant pays
- Tenants no longer get stuck with fees for agents they never chose
For decades, landlords got a free ride while tenants shouldered the burden of broker fees – even when they had zero say in selecting the agent. Those days are over, and smart landlords are already adapting.
MLS Changes Shaking Up the Massachusetts Rental Market
MLS PIN has scrambled to accommodate the new law, removing key fields from their system:
- List Brokerage Fee Required from Tenant
- List Brokerage Fee Amount
- Cooperating Compensation
Translation? The traditional MLS system is no longer equipped to handle the complexity of the new rental landscape. Agents are confused, landlords are overwhelmed, and tenants are still figuring out their new rights.
Why Traditional Full-Service Listing Agents May Not Be Worth It Anymore
Here’s the uncomfortable truth most agents won’t tell you: you might be paying premium prices for basic services.
Under the old system, you could hire a full-service agent, knowing tenants would foot the bill. Now that you’re paying directly, every dollar counts. Do you really need to pay 4-6% of annual rent for someone to:
- Take a few photos with their iPhone?
- Post your listing on the same websites you can access?
- Show your property to pre-screened tenants?
- Handle paperwork you could manage yourself?
Entry Only MLS Solution: Maximum Exposure, Minimum Cost
Most landlords need visibility, and the syndication power of the Internet-enabled MLS, not hand-holding.
Here’s what you get:
- Full MLS exposure across all major rental platforms
- Professional listing syndication to Zillow, Apartments.com, Realtor.com, and all major property search portals
- Complete control over showings and tenant selection
- Massive savings – typically 80-90% less than traditional agent fees
Real Numbers: What This Means for Your Wallet
Let’s do the math on a typical $3,000/month rental:
Traditional Full-Service Agent:
- Annual rent: $36,000
- Agent fee (1 month): $3,000
- Your cost: $3,000
Entry Only New England:
- Annual rent: $36,000
- Entry Only fee: Under $500
- Your savings: $2,500+
Multiply that across multiple properties, and you’re looking at thousands in annual savings.
The Disclosure Reality Check
The new law requires crystal-clear disclosure about who’s paying what. Traditional agents are scrambling to update their forms and processes. Meanwhile, Entry Only New England’s model is inherently transparent – you pay us directly for listing services, period. No confusion, no legal gray areas.
Why Smart Landlords Are Switching to Entry Only MLS Rental Listings
The rental market is more competitive than ever. Tenants have new protections, and you need every advantage you can get. Entry Only New England gives you:
- Professional presentation that attracts quality tenants
- Maximum market exposure across all major platforms
- Complete control over your rental process
- Transparent pricing with no hidden fees
- Significant cost savings you can reinvest in your properties
The Bottom Line
The new Massachusetts rental fee law isn’t just changing who pays – it’s changing who wins. Landlords who adapt quickly and choose cost-effective listing solutions will have a competitive advantage. Those who stick with expensive, traditional agents will watch their margins shrink.
The question isn’t whether you can afford to try Entry Only New England. The question is whether you can afford not to.
Ready to cut through the noise and start saving? The new law is already in effect, and every day you wait is money left on the table.