When listing FSBO on the MLS, the placement of your contact information so that interested parties can quickly contact you directly is paramount so as to avoid involving a Buyer’s Agent and their corresponding real estate commission, if at all possible, as well as simply respecting that time is of the essence in all real estate transactions. The gravity and importance of sound communication practices and FSBO contact information is not lost on us.
As you can imagine, there are a number of subtle intricacies involved in facilitating communication with flat fee MLS entry only listings. We’ve coupled an intimate familiarity with how real estate transactions are conducted along with advancements in technology that we are the first to use, and then layered on top of that a tremendous amount of listening to clients, their feedback, their suggestions, and have built a platform that has both integrity and transparently facilitates prompt communication to you as a FSBO. This was done all while taking into consideration the rules and regulations of the MLS, precisely what contact information is syndicated to popular third party real estate websites and the business models of those websites that we nor you have control over, so that we do right by you as a FSBO wherever and whenever we’re given the chance.
Within the MLS itself (which is directly accessible only by licensed real estate agents and brokers), the special showing instructions field of your listing will contain your contact information and will instruct all licensed real estate agents and brokers to contact you directly.
Please note, by practice, MLS Property Information Network (MLS PIN) does not syndicate the special showing instructions field to third party websites (such as Realtor.com, Trulia, and Zillow), and therefore, only the listing brokerage’s contact information will be displayed on third party websites.
If we receive an inquiry via phone or email regarding your listing from any party (be that a buyer or renter, or, a licensed real estate agent or broker), we facilitate prompt and direct interaction between you and the interested party by providing them access to your contact information.
Keep in mind that third party websites like Zillow and Trulia (which merged as of 2015 yet still maintain separate websites), and Realtor.com are for-profit businesses which have their own business models that absolutely include selling advertising space to real estate agents so that when a buyer requests more information on a home in a particular zip code, the agent paying for advertising in that zip code will be sent that inquiry directly, bypassing the listing brokerage altogether.
Zillow and Trulia make it easy for an interested buyer or renter to contact up to four (4) agents about a single property listing, only one (1) of those four (4) being the listing broker. While Realtor.com denotes a property listing is presented and brokered by the listing brokerage, Realtor.com’s business model is to present a single option to get more information about a property, so an interested buyer or renter will use a form to request information from an unknown source – a broker or agent that pays Realtor.com for advertising, not the listing broker, will receive that inquiry, every time.
Ultimately, we maximize the use of both your contact information where it’s allowed to be placed, as well as that of the listing brokerage, and, have put together an automated system so that we can transparently and promptly facilitate you establishing direct contact with buyers and renters and/or their agents, and eliminate creating a bottleneck with us as a communication middleman.
Many interested parties will contact us about your listing, and taking the above into consideration, we’ve constructed a communication system that facilitates an interested party establishing direct contact with you in every place possible to do so. Said differently, instead of us emailing or calling you about an inquiry we receive on your listing, which is inherently slow and prone to human error, the automated system we built will allow the interested party to obtain your contact information and quickly connect with you directly.
For more information on this topic, please see:
- Who’s Contact Information Is Listed on the MLS Listing?
- Test Communication Integrity after You List FSBO on the MLS
- Huge Advancement in FSBO and Buyer Communication for Flat Fee MLS Listings
Posted in: Working with Your Flat Fee MLS Listing