A real estate virtual tour is a simulation of an existing property, typically composed of a sequence of videos and/or still images.
Approximately 18% of single family home listings in MLS Property Information Network (the largest MLS system in New England and the preferred MLS system partner of Entry Only New England) have some sort of virtual tour associated with them.
For sale by owners (FSBOs) are welcome to submit a virtual tour with their flat fee MLS entry only listing, to be posted to the MLS, yet the virtual tour must be in compliance with MLS Property Information Network Rules & Regulations 1.0(e).
Essentially, 1.0(e) establishes that virtual tours cannot contain identifying contact information, similar to property photos.
Every virtual tour submitted with a listing is reviewed by MLS Property Information Network front office personnel (not Entry Only New England) before being posted to the MLS. If a tour is not acceptable an email will be sent explaining why the tour was rejected so it can be remedied and resubmitted.
During the flat fee MLS entry only listing process, if a FSBO has a virtual tour, the URL at which the tour is hosted can be provided and will be submitted to MLS Property Information Network front office personnel for approval once the listing is actually published in the MLS (there’s no ability to submit a virtual tour for a “pre-approval” to the MLS front office personnel).
The MLS does not accept virtual tours hosted on YouTube because it makes it possible for consumers to contact the listing agent directly and because YouTube sometimes contains questionable content under related media.
That being said if the virtual tour is hosted where there are no additional unrelated videos, there’s no ability to leave comments or contact information, the MLS could accept it. Dropbox, Box, or similar video hosting sites are appropriate so long as comments are disabled for the shared file.
There is no limit to the title of the video providing it does not include agent or office information. The property address can be displayed on virtual tours. Providing information about the property itself including open house data is allowed on the tours.
Posted in: Working with Your Flat Fee MLS Listing